Second Half Now - Business Development Group
Name:
Second Half Now - Business Development Group
Date:
April 2, 2015
Time:
11:00 AM - 1:00 PM PDT
Registration:
Sorry, public registration for this event has been closed.
Event Description:
A Radio Show &
Collaborative
Community for
Boomers & Beyonders
"Tools & Tips for the Life YOU Want to Live from NOW ON"
Second Half NowTM is a radio show & collaborative community (facilitated by Serving Our Neighbors exclusively for Members of the Christian Chamber of Commerce of the Northwest) and specifically designed as a resource for those in the second half of life, commonly described as "50 and older". Every broadcast & community event brings information and inspiration to our participants, with engaging topics and practical suggestions for today's living.
Second Half NowTM features the things that matter most to those who are open to making choices and taking action. Our goal is to help our participants improve the quality of their lives, and to help them be a blessing and benefit to those around them. Each broadcast & community event focuses on the following relevant topics & features a guest or resource that brings expertise, experience and wisdom from a Biblical background and perspective.
- Home & Family
- Health & Wellness
- Budget & Finances
- Heart & Soul
- Work & Mission
If you are trying to reach our targeted demographic, Second Half NowTM will give you the exposure you need, with multiple touches, name familiarity, lead capture and a strong positive Return On Investment (ROI). Many different strategies are employed to drive traffic to our show, our website & local community-wide events at local Christian colleges & universities.
This monthly Business Development Group meeting is for Second Half NowTM Sponsors, wherein anyone who wants to join the Christian Chamber Northwest and reach this demographic are welcome to attend 2 meetings as a guest. We meet each month to further understand the 50+ Demographic (our customers and clients) to build referral relationships (with other Sponsors) and work on the development of our businesses, including 90 day planning and accountability.
This month, we will learn from Don Parrott, who has spent most of his adult life helping people get plugged in to what God is doing around the world. He is a frequent workshop leader at Mission ConneXion and other conferences across the country and around the world. His most recent role was as President/CEO of The Finishers Project, an organization dedicated to connecting mid-life adults with opportunities to make a difference with their lives. His recently published book carries out that theme: I Want to Make A Difference - Now. Don was a guest on our radio show and we are privileged to have him join us by broadcast conference call. He will help us understand the mind and heart of "Boomers and Beyonders", what they are looking for deep down in their lives, and how we can serve them through our businesses with value and integrity, enabling them to find and fulfill God's calling in their lives.
Sponsorships (at four different levels) includes some of the following:
On-air Marketing (facilitated by Dan Critchett & Denise Haugen)
- Radio show guest for one hour, up to 4 times per year
- Your organization name read from a list of sponsors on every show
- A professionally produced 30-second advertising spot airing during every show
- Host endorsement during every show
- Acknowledge in the Opening and/or Closing Announcement of every show
- Exclusive listing on the SEO powered website by organization category
- Your organization’s logo and advertising featured on the website hyperlinks back to your site
- Podcast postings of all radio shows for immediate downloads and via iTunes
- Video and blog postings promoting your business, up to 4 times per year
- Banner ad on every podcast and iTunes show
- At least 2 community-wide "Living Life Better" fairs each year (at Multnomah University) exhibiting your products/services & your staff sharing a 30 minute presentation to our 50+ audience
- At least 12 "Business Development Group" training & networking events each year (at Warner Pacific College) to collaborate with other sponsors, businesses & special guests speakers
Strategic Marketing Partnerships (facilitated by Serving Our Neighbors)
- Logo included in our monthly advertisement in the Christian News Northwest newspaper (27,000 copies at 1,700 location)
- Membership (various levels) in the Christian Chamber of Commerce of the Northwest
- Featured in our monthly email blast to 5,000+ marketplace & community leaders (as well as our 50+ audience & participants) featuring what is going on in our collaborative community and what coming up for the month ahead.
