Second Half Now - Business Development Group

Name: Second Half Now - Business Development Group

Date: March 5, 2015

Time: 11:00 AM - 1:00 PM PST

Registration: Register Now

Event Description:

A Radio Show &
Collaborative
Community for
Boomers & Beyonders

"Tools & Tips for the Life YOU Want to Live from NOW ON"

Second Half Now^TM is a radio show & collaborative community (facilitated by Serving Our Neighbors exclusively for Members of the Christian Chamber of Commerce of the Northwest) and specifically designed as a resource for those in the second half of life, commonly described as "50 and older." Every broadcast & community event brings information and inspiration to our participants, with engaging topics and practical suggestions for today's living.

Second Half Now^TM features the things that matter most to those who are open to making choices and taking action. Our goal is to help our participants improve the quality of their lives, and to help them be a blessing and benefit to those around them. Each broadcast & community event focuses on the following relevant topics & features a guest or resource that brings expertise, experience and wisdom from a Biblical background and perspective.

Home & Family
Health & Wellness
Budget & Finances
Heart & Soul
Work & Mission

Second Half Now^TM is a full one hour show each week, with the first 30 minutes broadcasted on-air (at KKPZ 1330 AM Radio & the TuneIn Radio App on phones & computers) and the second 30 minutes available via a podcast (which can be download online or via iTunes). Second Half Now is also supported by a growing, robust website that assists with ongoing communication, information & exposure to the products & services offered by our quality sponsors & advertisers.

If you are trying to reach our targeted demographic, Second Half Now^TM will give you the exposure you need, with multiple touches, name familiarity, lead capture and a strong positive Return On Investment (ROI). Many different strategies are employed to drive traffic to our show, our website & local community-wide events at local Christian colleges & universities.

This monthly Business Development Group meeting is for Second Half Now^TM Sponsors, wherein anyone who wants to join the Christian Chamber Northwest and reach this demographic are welcome to attend 2 meetings as a guest. We meet each month to further understand the 50+ Demographic (our customers and clients), to build referral relationships (with other Sponsors) and work on the development of our businesses.

For March, we will be working on "Your 90 Day Business Plan", wherein each of us should come prepared to . . .

Share one success story from the last 30 days
Share one opportunity/challenge you are currently working on in life or business
Share one thing that the group could help with ? Accountability, Referral, Support
Be prepared to work on you 90 Day Business Plan (we will leave the meeting with a plan of what you will accomplish in the next 90 days in your life/business).

Sponsorships (at four different levels) includes some of the following:

On-air Marketing (facilitated by Dan Critchett & Denise Haugen)

Radio show guest for one hour, up to 4 times per year
Your organization name read from a list of sponsors on every show
A professionally produced 30-second advertising spot airing during every show
Host endorsement during every show
Acknowledge in the Opening and/or Closing Announcement of every show

Online Marketing (facilitated by Serving Our Neighbors)

Exclusive listing on the SEO powered website by organization category
Your organization's logo and advertising featured on the website hyperlinks back to your site
Podcast postings of all radio shows for immediate downloads and via iTunes
Video and blog postings promoting your business, up to 4 times per year
Banner ad on every podcast and iTunes show

Community Marketing Events (facilitated by Serving Our Neighbors)

At least 2 general public seminars each year (at Multnomah University) exhibiting your products/services & your staff sharing a 30 minute presentation to our 50+ audience
At least 12 monthly strategic training & networking events each year (at Warner Pacific College) to collaborate with other sponsors, businesses & special guests speakers

Strategic Marketing Partnerships (facilitated by Serving Our Neighbors)

Logo included in our monthly advertisement in the Christian News Northwest newspaper (27,000 copies at 1,700 location)
Membership (various levels) in the Christian Chamber of Commerce of the Northwest
Featured in our monthly email blast to 5,000+ marketplace & community leaders (as well as our 50+ audience & participants) featuring what is going on in our collaborative community and what coming up for the month ahead

Download the Second Half NowTM - Sponsorship Information Packet for more details!